Chitika

Friday, July 1

Latest cemara with quality

Olympus Imaging Corporation, a world leader in opto-medical technology, introduced the PEN Trinity series, a new generation camera system comprising the Olympus PEN E-P3, Olympus PEN Lite E-PL3, and Olympus PEN Mini E-PM1, along with two new lenses: M. Zuiko Digital 45mm f/1.8 (35mm equivalent 90mm), M. Zuiko Digital ED 12mm f/2.0 (35mm equivalent 24mm) and, a Wireless Flash Unit FL-300R, all conforming to the Micro Four Thirds standards. With the new additions to the PEN system, Olympus marches ahead of competition to become the only manufacturer offering the widest range of Micro Four Third System cameras and compatible lenses in black and silver.


The new line-up was unveiled by Rahul Bose, acclaimed art house actor and an photography enthusiast, in the presence of Mr. Toshio Murai, Managing Director, Olympus Imaging India Pvt. Ltd. and Mr. Akira Fukui, Group Leader (Senior Manager – Asia Sales Group, Global Sales and Marketing Div.). Rahul's interest in photography developed because of his father, also an avid photographer. He went on to learn the nuances of photography during the shooting of Mr. & Mrs. Iyer, wherein he played a wildlife photographer. The first-ever picture shot with the Olympus PEN E-P3 in India was taken by Rahul Bose during the introduction.
With the launch as a center-stage, Olympus also honoured the achievements of two of India’s renowned, national award-winning photojournalists for their pioneering contribution to the field of photojournalism: Padma Vibhushan Homai Vyarawalla - India's first woman photojournalist and Padmashree Raghu Rai - India’s foremost photojournalist. Speaking on the occasion, Mr. Rai said, “For a photographer with over 45 years of experience, the interchangeable lens type digital camera system, offers great opportunity to photographers with looks of an amateur, but the quality of a professional; with fast autofocus, high ISO settings and a range of fast lenses which are light and compact.”
Mr. Akira Fukui further affirmed, “Olympus’ tagline ‘Your Vision Our Future’ echoes our commitment to innovate technologies which appeal to different segments of customers. With additions such as the World’s Fastest Autofocus*, TruePic VI image processor, high sensitivity & high-speed Live MOS sensor, OLED monitor with Touch Screen with AF-position selection and shutter release function and, Full HD video capabilities, the new PEN series becomes an important milestone for Olympus”.

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